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THE BRAND: We want more people around the world to see more in their lives. Polaroid democratises perfect vision since 1937. Polaroid helps many people see the world as it really is, combining modern design with an ironic attitude. DNA: The polarized original glasses. Specialized in more comfort and less glare brand. The polarized filter was invented by Edwin Land in 1929 and still belongs to the avant-garde of eyewear technology. Functionality (polarization) and style (Safilo design) at a democratic price. BRANDWORK: Authentic, Democratic, Polarized, Immediate, Pop, Entertaining, Ironic, Creative, Informal.