Urban Decay was launched in 1996 by Sandy Lerner, who was unsatisfied by the supply of alternative makeup types. If the other companies couldn't fulfill her needs, she had to do it herself.

Urban Decay

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Urban Decay

Urban Decay was launched in 1996 by Sandy Lerner, who was unsatisfied by the supply of alternative makeup types. If the other companies couldn't fulfill her needs, she had to do it herself.