26.01.2006
Quality coffee on three wheels

If you can't find a good cup of coffee, let the good cup of coffee find you.   That is a short description of the philosophy behind Go Coffee. It's a unique, new and Danish coffee concept, and it is now being introduced at Copenhagen Airport. Go Coffee is a mobile coffee bar built onto a specially designed three-wheel bicycle that serves high-quality fresh-ground espresso coffee.   Behind Go Coffee are three young entrepreneurs who found each other after each having separately worked on the idea of setting up a mobile coffee bar.   “When I was studying entrepreneurship at the Copenhagen Business School, ,

I got the idea for the concept via a teacher and prepared a business plan,” relates Karin Jørgensen one of the three entrepreneurs.

The coffee bikes attract attention

Together with fellow student Lars Rolf Jacobsen, she put the idea into practice in 2004. Later, they came into contact with a third student at the business school who had worked on a similar idea: Erik Frellsen, who one could say was born with a coffee spoon in his mouth, his family being behind one of Denmark's largest coffee companies.

Today, Karin and Erik run Go Coffee, spending most of their time developing and distributing the concept. As a result, the coffee bikes have been raising eyebrows for the past 18 months at events and venues such as Fri Film, the Copenhagen Marathon, the Bella Center exhibition hall, the DHL relay race, and the Post Danmark Rundt bicycle race.

“We stand out because of the bicycle and excellent coffee to go. Customers are really interested in the concept and the technology behind the mobile coffee bar, and they feel they’re getting a little bit of adventure when they buy their coffee to go from us,” says Frellsen.

Exceting project at the airport

Now, for the first time, the coffee bar has been granted a more permanent presence, in the terminals of Copenhagen Airport.

“Go Coffee is an exciting entrepreneurial project, and we want to try new ideas. With our focus on quality, mobility and adventure at the airport, their concept fits in well here,” says Kenneth Guldbjerg, centre manager for Copenhagen Airports A/S.

Go Coffee is available at the airport every day between 6 am and 7 pm, offering fresh-made espresso, café latte, cappuccino, café americano and other specialities from this very special coffee bar.