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The shop is the first H&M store of its kind, located beyond the security check in an airport. The range has been selected based on a concept of items that are relevant to holidaymakers or business travellers. Thus, passengers will see a store with selections from various H&M collections – from basics and bathing costumes to classic womenswear and exclusive suits for men.
The many passengers will be able to find womenswear and menswear on two levels that offer the very latest in H&M merchandising. The specially made lights and the graphic design used inside the large glass facade that comprises the rounded entrance to the store contribute to an absolutely unique H&M experience.
Today, Hennes & Mauritz is a global fashion chain with a business concept based on fashion and quality at the best price. Including the airport store, there are now 72 H&M stores in Denmark. The first opened its doors in 1967, and the chain currently employees a staff of more than 2,500 throughout Denmark.