Seven new European routes have been opened from Copenhagen Airport in the first quarter of 2007 and in the same period of time there have been added new frequencies on 11 existing routes.
The seven new routes cover most of Europe including UK and Eastern and Southern Europe. Collectively these ad 29 weekly departures to the CPH schedule.
Furthermore, the first three months of 2007 has featured additionally 65 weekly departures on 11 existing routes. Four weekly departures have been added to our intercontinental routes, 44 to our European routes and 17 to the Scandinavian routes.
This new and prosperous traffic growth is the result of market expansion of 10 different airlines.
Please click here to see the entire list of new routes and frequencies
________________________________________
Top 25 unserved routes
The growth is prosperous at Copenhagen Airport and this opens up for new route opportunities and excellent business cases. The entry of two new American carriers in 2006 was a perfect example of the huge potential for new intercontinental traffic from CPH and a Scandinavian market potential just waiting to be utilized.
In the light of this development Airline Relations has analyzed the traffic going through CPH and has come up with a top 25 of the most lucrative unserved routes from CPH. In the top 10 you will find seven North American destinations and three Asian destinations.
Please click here to see what your next business opportunity at Scandinavia’s Hub should be
________________________________________
Re-run of the successful Southern Swedish marketing campaign
13,000 unique campaign website visitors in only two weeks! That was the result of the extensive marketing campaign which CPH launched during November last year.
The campaign ran for two weeks in the South Swedish daily press on the newspaper’s websites. A budget of 1.5 million DKK (€ 200,000) secured the marketed site www.kastrup.nu – a low fares portal - maximum attention.
The main message was to tell the Southern Swedes about the large supply of low fare tickets from Copenhagen Airport. And of the 13,000 unique visitors to the site 4,500 clicked on to one of the participating airline’s websites.
Because of the first successful campaign CPH decided to run another campaign – this time having outdoor advertisement on Svågertorp train station – Malmö’s southern train station, and the closest Swedish station to CPH. This time the main message is “Kastrup – The largest domestic airport of Southern Sweden”.
The bill boards will be hanging at the station for all of March and April 2007.
Please click here to see how you can include your low fare tickets to the low fares portal
________________________________________
Conferences – We Want You
Please do not miss the opportunity to meet the Route Development team from Copenhagen Airport at the following conferences:
May: Regional Europe – Sofia
June: IATA Schedules Conference – Dresden
September: Routes – Stockholm
November: IATA Schedules Conference – Toronto
______________________________________
If you have any questions or comments to this newsletter please do not hesitate to contact marketing coordinator Tina Bendix on +45 3231 2018 or tina.bendix@cph.dk or please visit http://www.scandinaviashub.com/ .
