Why Copenhagen
1. A unique, secure and flexible labour market
Arguments:
- The Economist Business Ingelligence Unit ranks Denmark as the best country in which to do business (10 parameters).
- Setting up a business in Denmark is easy in terms of number of procedures, time and cost per capita (World Bank).
- Denmark is among the top ten most flexible labour markets in the word along with the US and the UK, according to the World Bank (in ease of hiring/firing, Denmark ranks no. 1).
Overall value:
- Less risks, easy and stable environment for success.
2. A productive & innovative workforce
Arguments:
- Almost 80% of Copenhagen's population has attained a vocational-level education or higher.
- Within the Greater Copenhagen area and southern Sweden (collectively known as the Øresund Region), a total of 137,000 students are enrolled at 14 universities.
- The Technical University of Denmark is one of the leading universities in the world.
- Some 86% of Danes speak English, 50% speak German and 10% speak French.
- Danish employees are well educated and some of the most mobile and motivated in Europe (IMD).
Overall value:
- Innovative and Flexible company structure, high productivitey and success.
3. A business centre for the Nordic and Baltic markets
Arguments:
- Best access to the Nordic and Baltic Sea regions places 24 million consumers with high buying power within reach thropughout the Nordic/Baltic countries.
- IMD ranks Denmark's infrastructure as the second most efficient in the world, exceeded only by Hong Kong.
- Copenhagen Airport is the Scandinavian hub with the highest number of intercontinental, European and Nordic flights.
Overall value:
- Fast and easy market access, short delivery time, high level of security in delivery.
4. A leader in global growth sectors
Arguments:
- Biotech and pharmaceuticals
- Map of Medicon Valley (location for 140 biotech, 130 medico-tech and 6 major pharmaceutical companies, ranks number 3 in Europe within biomedical research).
- Information and communication technologies.
- Cleantech - pioneering environmental techhologies.
- Unique design and creative cluster, notably within film and TV-production, computer games and fashion.
Overall value:
- A specialised knowledge hub with talented people and companies, enabling companies to achieve fast product development.
5. Excellent living and working conditions
Arguments:
- International community atmosphere with a total of 40,000 expatriates in Copenhagen.
- Best city to live in: "high quality llife" (Monocle).
- Low crime rate.
- "You can have both" - in Denmark it it possible to obtain a good balance between career life and private life.
Overall value:
- Attractive work climate, more committed employees and success.
Source: Copenhagen Capacity